Noor Trading Company (NTC) commenced its journey in 2009 when Mr. Nisar Ahmed Shaikh stepped into the industry as an importer of auto parts manufactured in Japan, China, and Taiwan.
1n 1987, he started dealing particularly in brake shoes and brake pads products.
In 1988, Mr. Nisar Ahmed and management joined and looked after imports and other management responsibilities.
In 1994, the firm adopted the trademark ASUKI and launched its own products i.e. complete range of brake shoes and brake pads for the first time in Pakistan, and became the pioneers to launch their own auto parts products in Pakistan.
In 2006 – they were once again the pioneers to launch their new product i.e. plug wires in orange color for CNG cars. Later on, the other brand holders started using the same color for their products.
In 2009, Mr. Nisar Ahmed formed a new business entity in the name of Noor Trading Company (NTC) merging the brand names ASUKI and ULTIMA.
In 2015, NTC launched its new product i.e. ULTIMA Dot 3 Brake Oil.
In 2016, NTC launched its premium quality brake shoes, brake pads with the brand “ASUKI ADVANCED”.